You’re Writing Your Resume Bullets Wrong


The biggest mistake I see when looking at a resume (besides spelling and grammar which is a big no no) is that the applicant doesn’t tell me the result of what they actually did. I don’t want to read your job description! I want to know the “So what?”

The Mistake

Applicants make the mistake of writing dull, uninteresting bullet points that tell me absolutely nothing of what they’re capable of. I have no idea if they were able to bring real value to their previous job. That’s why writing the result of your work is so important.

Results are what draws the eye of the recruiter and lets them know you mean serious business. It’s what helps you experiences standout from the rest of the crowd.

The Formula

There’s a simple formula you can use to turn all your bullets from drab to fab. Credited to the Former Head of People Operations of Google, Laszlo Bock, the formula is:

Accomplished [X] as measured by [Y] by doing [Z]

Some examples of how the formula works in action.

1. College student who manages the investment club’s portfolio

  • Managed investment club portfolio — BORING
  • Managed $50,000 of Fall 2015 portfolio and invested funds in high-yielding bonds — BETTER
  • Managed $50,000 of Fall 2015 portfolio and invested funds in high-yielding bonds which returned 7% over the year — PERFECT

I clearly can see what the student accomplished (high return on investment), how it was measured (7% gain), and how they did it (investing in high-yielding bonds).

2. Sales Associate

  • Prospected and converted leads, and met sales target — Tells me nothing
  • Increased advertiser spend by 30% through prospecting and closing 80% of 1,000 contacts — Impressive

They accomplished an increase in advertiser spend (accomplishment) by 30% (measurement) by closing the majority of their contacts (the action).

3. Marketing manager

  • Led team to develop and execute global advertising strategy
  • Led team of 20-members to develop and execute global advertising strategy of $5 million fitness product resulting in 13% increase in net promoter score and 15% reduction in refunds

I think you get the picture. You can clearly see what this person did, what they accomplished and the measurement of their accomplishment.

Use this formula to write your winning bullet points :)